candy-injection:

silentpunk:

keroscenic:

so dr pepper 10 is supposed to be for MEN (GURLS KEEP OUT NOT 4 U) but funnily enough i am a female and i decided to purchase this piece of shit beverage at a fine pizza establishment just to say fuck ur gender binaries.

 Ahh…UNLESS THAT’S WHAT THEY WANT US TO DO?! I MEAN, COULD IT BE? :P

Jen was it you who said when Yorkie’s sales stopped they made the slogan “for men only” and then sales went up coz more women bought them?

 Yeah, I mean the sales went up from all types of customers just cos of visibility and availability, can’t find stats on it right now, but read/saw some editorial patting them on the back for good marketing, and noticed loads of girls eating it when I was in school, good way to be ‘one of the boys’ eh? I’m guessing dr. Pepper noticed a drop in sales as well as brand visibility from both men and women (their polarised demographics) and marketing something using cool masculinity never fails cos who doesn’t want to buy cool masculinity amirite?

(Source: apophysis)